Targeting several keywords on your website is crucial to get high rankings on Google. The more keywords that are related to a particular topic that can be found on your website, the more likely it is that Google will find your website relevant to that topic.
If you choose black hat SEO, search engines will treat you as a spammer. If you choose ethical SEO, your website will get higher rankings.
Here are our recommendations for a better SEO:
Remove keyword repetition
Some inexperienced web designers gather all the keywords that they want to optimize for and place them on every page of the website. Their title tags and meta tags become extremely long.
Unfortunately for them, Google truncates the title and ignores anything after 10 keywords. They consider keyword stuffing spam, which puts the entire website at risk of being penalized and dumped into the sandbox. (You really do not want to be put in Google sandbox.)
Check if your web pages contain long keywords lists. If they do, remove them from all your pages. [Read more…]