About Me

A Journey of Strategic Leadership and Marketing Excellence

Fadi Semaan is a seasoned marketing executive with over 20 years of experience, specializing in B2B and B2G marketing. With a robust skill set encompassing strategic leadership, demand generation, and marketing technology proficiency, Fadi has consistently demonstrated his ability to drive successful go-to-market strategies in the open-source and SaaS industries.

Early Years and Education

Fadi’s journey in the business world began with a Bachelor of Science in Business and Computer Programming from the University of Toronto and Beirut University. He then honed his skills at Oracle, where he led a team of French-speaking specialists supporting databases, tools, and applications. His remarkable achievements included reducing backlog by 43% and elevating customer satisfaction by 12 points.

In the early 2000s, Fadi took on the role of Director of Systems & Databases at Group Telecom, where he consolidated seven data centers into one, establishing a redundancy data center. His proactive measures reduced outages and increased availability to an impressive 99.8%, showcasing his commitment to operational efficiency.

Solution416: Building a Digital Marketing Powerhouse

In 2003, Fadi co-founded Solution416, a consulting company specializing in digital demand generation and brand awareness. Under his leadership, the company transformed its revenue trajectory by quadrupling digital-originated purchases over 12 months. Fadi’s innovative programs and customer-centric approach led to Solution416’s pipeline doubling every two years, earning him the prestigious ‘Circle of Excellence Award’ for adding significant value in revenue.

Red Hat: Driving Growth and Innovation

Joining Red Hat in 2013, Fadi played a pivotal role in establishing the first-ever Canadian field marketing team and plan. His strategic approach, integrating product launch, channel, ABM, and C-level marketing, resulted in sustained double-digit growth of over 30%. Fadi’s efforts were recognized with the ‘Marketing Manager of The Year’ award.

Fadi’s impact extended beyond revenue growth; he created the first-ever customer success strategy, surpassing revenue goals by 175% and generating $4M in new business and renewals. His collaborative approach with partners doubled channel revenue in three years and earned Red Hat a Top Gun Innovation Award through the Red Hat-Intel MDF program.

Arria NLG: Transforming Marketing Strategies in Generative AI

In his role as VP Global Marketing at Arria NLG, Fadi overhauled the Go-To-Market strategy, increasing leads by 200%. He earned the ‘Unsung Hero Award’ for driving change and eliminating bottlenecks. Fadi also created C-Suite Marketing Programs, increasing executive participation to 99%, and forged strategic partnerships, boosting marketing leads by 35%.

Executive Advisor and Fractional CMO at Fadi Semaan Consulting

In his most recent role as Executive Advisor and Fractional CMO at Fadi Semaan Consulting, Fadi empowered Global 2000 CMOs with cutting-edge solutions. He transformed the revenue trajectory of clients, quadrupling digital-originated purchases over 12 months. Fadi’s strategic guidance and efficient methods enhanced team performance, doubling the speed to market.

Professional Development and Recognition

Throughout his career, Fadi invested in continuous learning, earning certifications in Account-Based Marketing, Marketing Leadership, and completing programs at Red Hat University. His dedication and impact have been recognized through various awards, including the ‘Unsung Hero Award,’ ‘Marketing Manager of The Year,’ and the ‘Circle of Excellence Award.’

An engaging public speaker

Fadi is also a passionate and engaging public speaker. His motivational and inspirational seminars inspire audiences and motivates them to focus and reach their goals. He has given numerous seminars and webinars and produced online videos.

Community Engagement and Volunteering

Beyond his professional achievements, Fadi is actively involved in community work. He is a proud member of the American Marketing Association (AMA) and served as a board member for the Red Hat Diversity & Inclusion Program. Fadi’s commitment to social initiatives is evident in his tenure on the Board of Directors at Casey House from 2005 to 2011.

Fluent in English and French, Fadi Semaan continues to inspire and lead with an entrepreneurial mindset, strategic vision, and a relentless pursuit of excellence in the dynamic world of marketing.



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