In our series of reviews of social media follower applications, we have tested in the last few weeks Catfood follower. Our testing result in good results, but are we convinced that Catfood is a good alternative to Hummingbird? Should we be satisfied by the Zero cost social media software and dump the $200 software? [Read more…]
When I posted the last article about Twitter’s policy of suspending people who do mass follow and un-follow, I received an overwhelming response from readers. The largest response regarded the use of automated applications, especially Hummingbird. Comments regarding Hummingbird were mostly attacks on the software for being a commercial product which sells for $200 compared to other products that are free. Unfortunately, we did not find any other real technical reasons that would support these attacks.
Is it fair for people to trash a business just because it is not giving something away for free? Should I start giving away my custom web design and my custom SEO for free?
Should you use your keywords in the URLs of your web pages? Do search engines look at the keywords that are included in the addresses of your web pages and do these keywords have an effect on the website SEO rankings ?
Google’s Matt Cutts recently posted a video about keywords in the URL of a web page. He said that keywords in the URL do help a little bit. [Read more…]
All good webmasters know what it takes to get better search engine rankings. You have to optimize your web pages and you have to get good inbound links (an inbound link is a link that points to your website or web page using specific text and does not have a link back. For example I am using this SEO Toronto link to point to Solution416 without them linking back to this blog).
If you want to get high quality links, you have to invest time and effort. You have to work continually on your links and your web page content. These two elements will allow you to outperform your competition in the search engines.
Sometime in the distant past, it was enough to get any and as many inbound links as possible to get high rankings on Google. The source of the links didn’t matter, only the number was important.
Today, that is no longer the case. Getting the right links is essential to getting listed on the first page of search engine results.
Normal, acceptable links that will increase your Google rankings
Natural links are links that are related to your website content. For example, if you have a website about Search engine optimization, a totally unrelated link from an acrylic painting website would look odd. The links that point to your website should be from related websites and from sources that would “normally” link to you. For example, it would seem normal for a blog that is dedicated to alternative therapy to link to your massage therapy website. The more related the link, the higher is the rank you will get.
1. Do not always link to the same page.
Most links go to the home page of a website. Overusing the home page link has two drawbacks:
1. Surfers who follow a link expect to be taken immediately to the relevant information. If they do not get what they need instantly, and have to navigate to it after landing on your home page, they will leave your website.
In a discussion with a friend last week, she mentioned that she wanted to have a simple and safe website.
Her target clients are those with a higher-end income who could buy her luxury services. Her definition of simple was disguising the real word, lowest possible cost. She also added she wanted to play it safe since she is just starting her business. She was going to ask a friend who has a hobby of web development to design her new high-end website.
Is designing a low cost website considered a safe way to build your high end business?
To have a successful website you need to have a:
LinkedIn
Twitter