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2009 April | Social Media Strategies

Meta Tags Keywords and Description – Should I Use Them?

Meta Tags – Old School

Recently, I was lectured by an old school SEO expert on the subject of using meta tags. He insisted on the importance of the use of meta tag keywords for search engine optimization.

However, every article I have read, every discussion I have had with other experts and every test I have done in my custon SEO practice shows that meta tag keywords are simply not relevant anymore, at least for Google. The optimization tools that I use also confirm the same results.

Are Meta Tags Irrelevant?

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Keywords in Your Website URL – Should an SEO Worry About It

Should you use your keywords in the URLs of your web pages? Do search engines look at the keywords that are included in the addresses of your web pages and do these keywords have an effect on the website SEO rankings ?

Google’sĀ Position About Keywords in URLs

Google’s Matt Cutts recently posted a video about keywords in the URL of a web page. He said that keywords in the URL do help a little bit. [Read more…]

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Link Building Takes Time (Inbound Links)

All good webmasters know what it takes to get better search engine rankings. You have to optimize your web pages and you have to get good inbound links (an inbound link is a link that points to your website or web page using specific text and does not have a link back. For example I am using this SEO Toronto link to point to Solution416 without them linking back to this blog).

If you want to get high quality links, you have to invest time and effort. You have to work continually on your links and your web page content. These two elements will allow you to outperform your competition in the search engines.

[Read more…]

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Natural- Acceptable Links For Google Ranking vs Bad Links

Sometime in the distant past, it was enough to get any and as many inbound links as possible to get high rankings on Google. The source of the links didn’t matter, only the number was important.

Today, that is no longer the case. Getting the right links is essential to getting listed on the first page of search engine results.

Normal, acceptable links that will increase your Google rankings

Natural links are links that are related to your website content. For example, if you have a website about Search engine optimization, a totally unrelated link from an acrylic painting website would look odd. The links that point to your website should be from related websites and from sources that would “normally” link to you. For example, it would seem normal for a blog that is dedicated to alternative therapy to link to your massage therapy website. The more related the link, the higher is the rank you will get.

[Read more…]

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Things to avoid when adding inbound links to your website

1. Do notĀ  always link to the same page.

Most links go to the home page of a website. Overusing the home page link has two drawbacks:

1. Surfers who follow a link expect to be taken immediately to the relevant information. If they do not get what they need instantly, and have to navigate to it after landing on your home page, they will leave your website.

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How to get top links to your website – Inbound links

Here are a few things you should do to get good links to your website. You should try to get as many as you can, but not all at once.

1. Create a link worthy website

If your website is only a collection of article links and affiliate links, then you cannot expect that other webmasters will link to your site. Create a website with good content. You should build pages whose sole purpose is to get inbound links. These could be “How to” articles, product review pages or “Top 10 Reasons to …” articles. The more educational and relevant your web pages are, the easier it is to get links to your site.

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