Should you use your keywords in the URLs of your web pages? Do search engines look at the keywords that are included in the addresses of your web pages and do these keywords have an effect on the website SEO rankings ?

Google’s Position About Keywords in URLs

Google’s Matt Cutts recently posted a video about keywords in the URL of a web page. He said that keywords in the URL do help a little bit. [Read more…]

All good webmasters know what it takes to get better search engine rankings. You have to optimize your web pages and you have to get good inbound links (an inbound link is a link that points to your website or web page using specific text and does not have a link back. For example I am using this SEO Toronto link to point to Solution416 without them linking back to this blog).

If you want to get high quality links, you have to invest time and effort. You have to work continually on your links and your web page content. These two elements will allow you to outperform your competition in the search engines.

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Sometime in the distant past, it was enough to get any and as many inbound links as possible to get high rankings on Google. The source of the links didn’t matter, only the number was important.

Today, that is no longer the case. Getting the right links is essential to getting listed on the first page of search engine results.

Normal, acceptable links that will increase your Google rankings

Natural links are links that are related to your website content. For example, if you have a website about Search engine optimization, a totally unrelated link from an acrylic painting website would look odd. The links that point to your website should be from related websites and from sources that would “normally” link to you. For example, it would seem normal for a blog that is dedicated to alternative therapy to link to your massage therapy website. The more related the link, the higher is the rank you will get.

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