Things to avoid when adding inbound links to your website

1. Do not  always link to the same page.

Most links go to the home page of a website. Overusing the home page link has two drawbacks:

1. Surfers who follow a link expect to be taken immediately to the relevant information. If they do not get what they need instantly, and have to navigate to it after landing on your home page, they will leave your website.

2. Many links directed to the same page are at risk of being identified as spam by Google. It is better to get direct, deep links to the different web pages that you want to promote on search engines. Linking to a specific page will boost its ranking with search engines.

2. Do not always use the same text to link to your page. Links to your website should use different but related texts for the link. For example, if your website promotes SEO, you should not have all links to your website saying SEO Toronto, some of them should be SEO Toronto, other First page ranking. Use different versions of the text that you want to rank for.

3. Do not create many links at the same time. Many incoming links created during a short period of time will raise Google suspicions about your website activities and they might penalize you for it.

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  1. Good tips – do you happen to know what constitutes “too many links in a short time?” I’ve gotten 500 in a month with no penalty (granted this was legit, no spam or paid links), but I would like to know what the Google “limits” are.

    I’m just starting out, but already I have been able to get blog posts to the front page of Google for my chosen key phrases and had a pretty good first month overall. If you want to know how I choose keywords and rank quickly check out these blog SEO tips.

    • No SE to my knowledge discloses what are the limits. If you got 500 or 5000 links in one month and you are using only legal ways then you should not be afraid. But adding 500 every month when in previous months you had none will raise Search Engine suspisions and will qualify you to a human review by Google and Yahoo. then you might be put in Google Sandbox

      • I guess it’s the “legal” keyword that’s the key here. Don’t be worried if you’ve naturally got people linking to you, even if the numbers are out of the ordinary (as if you’re subjected to a human review, they should be able to see this), it’s only when you use “black hat” techniques that you’ve got a chance of getting found out.

        Nice article by the way :)

  2. Me and my friend were arguing about an issue similar to this! Now I know that I was right. lol! Thanks for the information you post.

  3. thelostagency says:

    great, would be interesting to see more about if there are particular % that google dont flag for particular industries…

    eg if you are in travel it is likely that you can have a 20% increase in 1 month and not get flagged but in 3 weeks will get reviewed…

    i usually try to work out the average growth per week and aim to keep in this range…


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