Some entrepreneurs believe that their limited knowledge of the market, of the potential client and a few SEO rules is enough to label themselves as a SEO Guru. They call themselves SEO copywriters and engage in writing their website content. They spend a few hours borrowing content from some other similar websites and finalize the process by sprinkling keywords randomly into their content. Finally they wait and hope for the best.
Unfortunately, the end result is not what they expect. Even though their website might rank high for their keywords, the traffic does not come in. Why?
Keyword Optimization Major Mistakes:
- Using keywords that you think are popular without doing the research to verify that there is enough search volume to support your sales and also minimal competition that can chew at your profits.
- Using technical keywords that are not known or used by the common web surfer. For example, using the term “subluxation” instead of “joint fusion” will attract chiropractic practitioners who are your competition rather than potential patients.
- Spreading keywords throughout the content without knowing the importance of placement and the relationship between content, keywords and ranking.
- Spamming the search engine because someone said you need to repeat keywords to rank higher. Such a behavior might send your website to the Google sandbox.
How to avoid the mistakes above:
- Use proper tools to search keyword volume. A keyword that has no volume will not bring leads to your website. Among the tools that we use is Word Tracker’s Keyword Discovery.
- Analyze the results and take advantage of keywords that have not been exploited by your competition. It is easier to rank for these secondary keywords than for those that have lots of competition.
- Avoid using technical keywords unless your website is supposed to attract professionals from your industry. If the website is offering services to people, you should use layman’s terms.
- If you are selling a product, use “buying” keywords that tend to convert to sales rather than “researching” keywords. A “buying” keyword phrase usually contains much more detail and specifics about your product. It drives less traffic, but it converts well, i.e., a surfer searching for “custom flash website design in Toronto” is much more likely to buy than someone who searches for “web design.”
- Hire a professional SEO copywriter, one who will do keyword research, analyze the keyword volume as well as competition, and then write your content.
By following the steps above, you will have better luck with your website SEO and you will be able to bring in more targeted traffic that will increase your business.