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Facebook | Social Media Strategies - Part 2

What Social Media Network Should I use

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The question that we are addressing today is: what social media network should I use: Twitter, Facebook, or LinkedIn? The reality is that there are four major networks — there is Twitter, Facebook, LinkedIn and Youtube. Which one should you decide to use? If you are the type of person who likes to make friends, and wants to communicate fast online, within 140 characters — that means that you don’t like to write too much — then Twitter is the social network that you should use. If you’re the kind of person who likes to communicate and write longer updates, and to be able to write a full essay or full blog post and notes to people, then Facebook is your Social Network that you shoudl use and Facebook is the largest of the networks. And if you are a business or person in business who offers services to other businesses, then LinkedIn is your social network because LinkedIn is not just for finding jobs, it is for businesses who are looking for other business providers to give service. Finally, if you are the kind of person who does not like to read, and you know there are many people who do not like to read, and you like to convey your message via a video, then YouTube is your Social Network that you shoudl use. The best of all, you have to be — and my recommendation is — you have to become very active on all networks, that is, Twitter, Facebook, LinkedIn and Youtube because all of them together will give you an advantage over all of your competition and will give you not only a social existence and proof but give also to your website and business an SEO advantage.

Post to Twitter

Why Social Media Strategies Are A Must Today

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Why Social Media Strategies Are a Must Today

90% of people born before the year 2000 have at least one profile on a social network. 60% of those active users are about 25 years old. These users spend at least 6.5 hours daily on a social network, compared to 1.5 [hours] on a search engine. With more than 800 million users on Facebook, Twitter and LinkedIn, the business opportunities are limitless. The advantage of being active in social media is that you can dominate the search engine result page. You can achieve better ranking for your money-making website. Social media for business is the space where you as a business would go, and establish yourself as being the expert in your domain and in your niche. This is the place where you connect with people, have a conversation, get introduced to new people, and offer solutions. Social media is the space where you connect, converse, convince and convert people into loyal clients. So diving simply into Twitter, Facebook or LinkedIn and using them without any proper training or knowledge, [not knowing] what are the goals and what are the strategies that you want to follow as a business, is not acceptable. It is a necessity today that you sit down with an expert in order to lay down the proper strategy that would serve your company’s goals and  your brand and your business objectives, and respect at the same time your business regulations and policies. If you want to discuss in depth your social media goals, or if you have any questions, please give us a call now and we can help you.

Post to Twitter

LinkedIn: The Better Option for Business

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Social media platforms, while similar in many aspects, differ slightly in function, feature and fan base – yet these slight differences can and should majorly affect your marketing efforts.  Indeed, LinkedIn, by virtue of its difference in purpose, is actually the better platform for businesses even in comparison to the social media platform giant, Facebook. For while Facebook may be the most popular of the social media sites, is it the most effective channel for your business needs? Facebook is often viewed by many professionals primarily as a site for more personal uses, best for connecting with friends and family. In contrast, LinkedIn is often the choice for professional purposes. Such differences in purpose accordingly affect what networks you’ll be able to tap into; many experienced professionals might not be very active on Facebook, or even use it at all for their business purposes.   Moreover, the users that LinkedIn attracts are ones with the focused professional purpose of networking with other B2B companies and like-minded individuals.

Between the two networking sites there are many similarities. Both offer versions of business community platforms, known as ‘Fan Pages’ on Facebook and ‘Companies Pages’ on LinkedIn; these respective platforms allow user interaction, whether through wall postings (Fan Pages) or company recommendations and comments (Companies Pages). Both platforms also allow users to see who else among their friends or network is either ‘liking’ pages or making ‘recommendations’. However, for the serious B2B professional or company, LinkedIn strides ahead of Facebook to provide a wider range of business possibilities.

Community Building and Networking: Due to the professional atmosphere of LinkedIn, those who will end up following your LI pages will be professionals whose business interests and goals will be relevant to those of your company. The option for these professionals to recommend services or products further increases the value of their connection to you.  Facebook’s ‘Like’ option gives you followers, but on LinkedIn you can amass followers who have a more specific, professional interest or relevancy to your company.

Content Control and Community Management: LinkedIn Groups offer moderation tools to help control content, with specifics on what can and cannot be posted. These moderating features are simply not present within the Facebook settings, preventing companies from effectively managing their pages. While options for Group Admins are easily accessed in LI groups, such as managing members, Facebook page administrators do not have such options readily available. These moderating features are necessary for maintaining a focused hold on page content.

Increased Presence: LinkedIn has recently changed their group settings, allowing for previously private groups, where only members could view content, to be accessed and viewed publicly. There is even the option for public-only groups, which instantly allows for increased online presence, visibility, and user interaction. By allowing their Groups to be public, LinkedIn has succeeded in evening out the advantage that Facebook Fan Pages, by always being public, had had over their Groups.

Increased Engagement: Where Facebook user discussion and interaction is stilted by character limitations in status updates, LI Groups offer more options, and more space, for users to engage with each other and your brand. Even more importantly, Groups provide an option of daily or weekly (depending on the user’s preference) digests, allowing users to see and interact with ongoing discussions over email. Facebook Fan Pages do not allow this option of digests or newsletters; interaction and engagement is thus severely limited in comparison to LI Groups.

If you’re looking to increase your business opportunities and connect with other professionals, you must look beyond Facebook and consider LinkedIn.  More and more professionals  are realizing the clear advantages that LinkedIn provides for networking and business relationships, particularly for the B2B company.  While maintaining a presence on both Facebook is a great way to access certain social media channels, consider adding to that a presence on LinkedIn, and take advantage of the great business opportunities it can offer to you. As it has for many others, it may just turn into your preferred option for social media networking.

Post to Twitter


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