Targeting several keywords on your website is crucial to get high rankings on Google. The more keywords that are related to a particular topic that can be found on your website, the more likely it is that Google will find your website relevant to that topic.

If you choose black hat SEO, search engines will treat you as a spammer. If you choose  ethical SEO, your website will get higher rankings.

Here are our recommendations for a better SEO:

Remove keyword repetition

Some inexperienced web designers gather all the keywords that they want to optimize for and place them on every page of the website. Their title tags and meta tags become extremely long.

Unfortunately for them, Google truncates the title and ignores anything after 10 keywords. They consider keyword stuffing spam, which puts the entire website at risk of being penalized and dumped into the sandbox. (You really do not want to be put in Google sandbox.)

Check if your web pages contain long keywords lists. If they do, remove them from all your pages. [Read more…]

Google’s sandbox is a filter that Google created years ago to fight spam. If you have a new website or if you made major changes on your website, then Google’s sandbox filter might be the reason why your website’s rankings have dropped.

How can I find out if my website is in the sandbox?

If the following criteria apply to your website, it is likely it is in Google’s sandbox:

1. Your website cannot be found if you search for the exact title tag.
2. Your domain is less than 2 years old or you just made major changes to your website content.
3. Your website had good rankings and now it dropped off 30 plus positions.
4. Your website has good rankings in Yahoo and MSN/Live but not in Google.
5. You are using gray or black hat optimization techniques on your website.

[Read more…]